About us

Over the last decade, we’ve dedicated ourselves to the goal of simplifying sports travel. Combining our travel expertise with trusted logistics to make team travel part of the competitive edge, we take care of complexity to deliver world-class accommodation and travel for high-profile sports teams, sponsors, media and the events they attend.

And just like the teams we partner with, our team works to win. From hotel sourcing and negotiations – to equipment logistics and budget management – we’re committed to seamless sports travel that delivers.

For Elite Sports Teams

Sportsrooms started its journey delivering travel and accommodation for elite athletes and their teams. Today, we partner with top-tier teams across multiple sports and time zones – including internationally-known football, rugby and cricket teams – as an established travel operations partner.

With clients including the Premier League, Fulham FC, Burnley FC, Norwich City, Bath Rugby, Gloucester Rugby and Middlesex County Cricket to name a few, we know how to operate for our clients and their teams’ tailored requirements.

For Sports Events

While we partner with sports brands and teams, we also partner with the events they attend. From event sponsors, media and VIPs – to national and international sporting federations – we provide end-to-end travel, accommodation and operational support to deliver seamless experiences at some of the worlds biggest sports events.

We are there for the Laver Cup’s first serve and the UEFA Champion League’s final whistle. We’re on hand for post-match Premiership Rugby and pre-game Premier League stays. And we are there for those responsible for bringing it all to life, providing operational and consultancy services to deliver effortless experiences.

For a Sustainable Future

As a sports travel and accommodation agent, we’re all too aware of the importance of sustainable travel. Which is why we ensure we’re always working sustainably with our partners, suppliers and clients. And while that starts with carbon offsetting travel miles, it works far further into our supply chain.

From checking the sustainability and compliance standards of our accommodation partners – to working proactively across every touchpoint to reduce environmental harm and offer alternative solutions when available – we support the alliance of sustainable travel and a healthy sporting world for the next generation.

The Team

Chris Newsham

Director

Chris Newsham

Director

Chris set up Sportsrooms in 2015 highlighting an opportunity in the market for a dedicated full service Sports Travel agent. Before launching Sportsrooms Chris worked for many years in Senior Management positions with Marriott Hotels and worked as Football Accommodation Manager for the London 2012 Olympic Games.

Within the organisation Chris manages key accounts, works to drive new and existing customer relationships and leads on Sportsrooms business strategy. Outside of work Chris loves all watching all sports and spending time with his family, when he is not helping his wife run the hotel they own in Oakham.

Please feel free to contact Chris direct on chris@sportsrooms.com

Matt Annis

Head of Operations

Matt Annis

Head of Operations

Matt joined Sportsrooms in September 2016 having graduated from University College of Football Business (UCFB) after studying Football Business & Media. During his time at UCFB Matt achieved First Class honours for his dissertation into the Logistics, Travel and Preparation of Professional Sport. At Sportsrooms Matt is Head of Operations responsible for leading at team of Account Managers who look after every element of planning, preparations and delivering outstanding service to all our clients.

Matt is a massive Chelsea FC fan, plays golf and enjoys watching sport. When not playing or watching sport Matt likes to go to concerts and loves all genres of music, especially rock.

Please feel free to contact Matt direct on matt@sportsrooms.com

Tracy Rookyard

Head of Finance

Tracy Rookyard

Head of Finance

Tracy started working for Sportsrooms in July 2017. Within Sportsrooms, Tracy manages all elements of invoicing for Sportsrooms both client and commission invoicing. In addiiton Tracy manages the office including our relationships with our hotel suppliers.

Prior to joining Sportsrooms, Tracy has held a variety of roles within large organisations including Finance Management and PA positions, she also spent five years as a Event Manager for Greene King. Tracy likes running, cycling, watching most sports and reading crime thrillers.

Please feel free to contact Tracy direct on tracy@sportsrooms.com

Jen Wilks

Account Manager

Jen Wilks

Account Manager

Jen has worked for Sportsrooms since December 2018 and manages cricket and rugby business along with our clients meeting and events requirements. Jen studied Sports Development with Coaching at Sheffield Hallam University.  After graduating, Jen worked as a gymnastic coach in the USA then once back in the UK as Club Development Officer at the County Sports Partnership, Projects Manager at National Cricket Charity ‘Chance to Shine’ and most recently at Leicestershire County Cricket Club as Operations and Sales Manager. Jen enjoys watching all sports particularly live sports events, going to the gym and travelling to new places.

Please feel free to contact Jen direct on jen@sportsrooms.com

Tony Newsham

Financial Controller

Tony Newsham

Financial Controller

Tony has worked as Financial Controller for Sportsrooms on a part-time basis since the business started. Tony retired from full time working a couple of years ago. Before retirement, Tony worked in Finance for the whole of his working career, most recently as Finance Administrator for Colchester United Football Club.

Outside of work, he enjoys watching most sports, bowling (both ten pin bowling and lawn bowls), walking and watching and competing in quiz competitions.

Please feel free to contact Tony direct on tony@sportsrooms.com

Ross Chapman

Account Manager

Ross Chapman

Account Manager

Ross has worked for Sportsrooms since August 2022 and is an Account Manager for our cricket and football teams. Ross has a degree in Sports Tourism and has previously worked in supporters travel for events including Formula 1, the Football World Cup and the Rugby World Cup. Ross has travelled to destinations including Japan, South Africa and Australia where he was lucky enough to see Alastair Cook’s double hundred at the MCG.

Ross is an avid sports fan and particularly enjoys watching Somerset cricket and Tottenham Hotspur. He is also a regular attendee at Glastonbury Festival, 12 times and counting!

Please feel free to contact Ross direct on ross@sportsrooms.com

Georgia Hannah

Account Manager

Georgia Hannah

Account Manager

Georgia re-joined Sportsrooms in January 2023 as an Account Manager after working for two years at Leicester City FC. Georgia has vast experience both in high level professional sports and hospitality having worked in hotels both in the United Kingdom and South Africa. At Sportsrooms Georgia is Account Manager for multiple football teams and supports on many aspects of the team travel business.

Georgia has been a life long sports fan and is passionate about delivering first class service to all our clients.

Please feel free to contact Georgia direct on georgia@sportsrooms.com

Ruth Hedley

Account Manager

Ruth Hedley

Account Manager

Ruth joined Sportsrooms in May 2023 following a successful role looking after accommodation for the Commonwealth Games in Birmingham. Ruth is an Account Manager for football teams and also looks after clients in multiple other sports along with global events.

Ruth has a degree in Event Management from Leeds Metropolitan then worked as Senior Project Manager at Nirvana Europe in her native North East for several years, looking after events including multiple Great North Run’s, mass participation running and swimming events, as well as multisport triathlon and IRONMAN events.

Outside of work Ruth enjoys going to live music events and to the theatre, travelling and spending time with family and friends.

Feel free to contact Ruth direct on ruth@sportsrooms.com